Time and time again influencer marketing has proven to be a beneficial growth and engagement strategy. Currently, in New Zealand, we can see big companies such a coca cola and Vodafone utilising this mixed with their facebook ads in order to reach their targeted audience. They target their influencer marketing strategy to reach the youth – more importantly the target audiences of their influencers. Not only does it bring them more engagement and followers to their page, they also develop a sense of trust with their audience as teenagers are seeing products being promoted by their trusted influencers.
Although some may think using influencers to reach as many people as possible is the best strategy to take, it’s actually all about targeted marketing. For example female model with 1 million followers might actually have a large male following base, so sending out a beauty female-oriented product to the female model influencer may actually not work as efficiently as sending out the product to a beauty guru with only 50k followers. Influencer marketing is unique in that it is one of the most targeted and organic forms of advertising out there.
Ad blockers are killing brands today, so using actual people is proving to be worthwhile with a much greater return on investment (ROI) than expected. It’s more direct, less invasive, and leaves us wanting more.
Brands need to know their identity in the marketplace and what message they are trying to convey to their consumers. This is necessary for choosing which segment of influencers marketing teams would like to reach out to and engage with to drive interest in the brand. Influencers come in all shapes and sizes and are all part of market segments. Fashion, food, travel and lifestyle are just but a few that fill that list.
If one thing is for certain, it’s that staying ahead of the curve and always thinking outside the box can and will prove to be successful. Make sure to develop a strategy to empower your audience and engage with them to build a sense of trust.
At Thrivo we help you define your target audience and drive them to your page with proven strategies for growth hacking. Click here to schedule a time with our team for a consultation.